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Woolrich Home Furnishings Launches New Consumer Marketing Initiatives
To support its licensing brand partners and expand opportunities for
increased sales, Woolrich has launched a new consumer website dedicated to
their home furnishings division. The site, www.woolrichhome.com,
which went live on November 20, began receiving requests from consumers for
literature and other information within its first few minutes of operation.
Encompassing more than 500 products, the website will be used exclusively in
all advertising and public relations’ initiatives for home furnishings. Consumers visiting the site who “Join
Our Mailing List”, as well as those who request literature via the reader
service sections in select shelter magazines, will receive a 16-page color
booklet highlighting products from each of Woolrich’s home furnishings brand
partners.
Sharon Kepley, manager of licensing for home furnishings said, “We know
the shopping process for many customers includes extensive research on the web,
collecting literature, and visiting retailers. As the economy trends upward in
2010, Woolrich and our brand partners will be well positioned in the minds of
potential home furnishings customers.
We fully expect these tools to turn shoppers into buyers.”
The website showcases the unique products of Woolrich’s home furnishings
brand partners, all celebrating the beauty of the outdoors. Visitors to the site can preview a wide
variety of products including bedding ensembles, blankets, bed and bath
accessories, area rugs, wall décor, indoor and outdoor furniture, indoor and
outdoor lighting, pottery dinnerware and tabletop accessories, garden
accessories, and handcrafted collectible Christmas Santas. A retail store
locator will display premier retailers who have meaningful displays of
Woolrich. Many items can be purchased by clicking, “Buy Online Now” which
connects to the Woolrich e-commerce site located at www.woolrich.com.
Seasonal decorating stories offer design tips and product suggestions. Those
who “Join Our Mailing List” will also receive occasional emails offering
specials and announcements regarding new products.
In addition to their new home furnishings website and direct mail
program, Woolrich Home utilizes social media such as Twitter
(http://twitter.com/woolrichhome) and Facebook
(www.facebook.com/pages/woolrich) in an ongoing effort to reach and interact on
a more personal level with consumers, media, and retailers. A new digital catalog has also been
created to further support their brand partners, and is available to sales
reps, design professionals, and retailers at www.woolrichhome.com/catalog.
Kepley added, “Trusted by generations of consumers, Woolrich’s
longstanding tradition of quality, durability, and detailed craftsmanship is
unparalleled. These marketing tools were created to communicate our unique
offerings and heritage and ultimately to drive sales. While there is a wide array of home furnishings in the marketplace, only
our licensees produce authentic Woolrich branded goods. We are pleased to
partner with them in leveraging the widespread recognition that comes with our
180-year history.”
About Woolrich
Since 1830, WOOLRICH® is the
authentic American brand that embraces the outdoor lifestyle. Trusted by generations of loyal
consumers, Woolrich continues a tradition of offering products of quality and
value. A brand known worldwide, Woolrich products include functional,
comfortable, and durable men's and women's sportswear and outerwear, hunting
wear, well-designed home and outdoor living products, innovative fabrications,
and licensed accessory products. It is the oldest outdoor apparel manufacturer
in continuous operation in the United States. For more information, visit
www.woolrichhome.com.
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